The principal is a seasoned marketer with real-world experience in sales and marketing management in addition to extensive experience in translating market intelligence and consumer behavior, values and lifestyles into successful market-based products, neighborhood designs, and marketing, merchandising and sales programs.

In roles as marketing manager and as consultant, Kipnis has conducted and managed market research on new home developments including market analyses, consumer studies, and focus groups to develop product and pricing mixes for:

• Single- and multi-product master planned communities
• Single- and multi-family products
• Primary and second-home communities
• Projects with sustainable and new urban components
• Projects in the Southwest and in Mexico

With experience in the RTC era, Kipnis has extensive experience in finding niches in highly competitive markets for new and work-out projects.

Real world experience in sales and marketing management along with consulting experience has provided a sensitivity to the economics of a project along with the marketing aspects.

Strategic Alliances

We have developed strong working relationships with professionals in complimentary ventures that support the process of taking a project from concept through completion.  David Kipnis is an associate broker and project manager with Sonoran Lifestyle Real Estate.

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