David Kipnis Consulting
Real Estate Marketing Solutions
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Welcome to David Kipnis Consulting

We assist in developing market strategies and tactics to direct and coordinate all aspects of a development from land acquisition through sell-out.


Following are a sampling of services that DKC provides to help clients' develop profitable communities:  

  • Land Residual Analyses - to confirm that the price being paid for land is supported by the market value of the finished products
  • Market Feasibility Analyses - to confirm products offered match the buyer profiles, are competitive in pricing and amenities with relevant comparable projects - and that real-world absorption rates support the project pro forma. 
  • Consumer Interviews - to determine those elements that are essential for each buyer profile and which elements are best relegated to optional features.  This mix will assure the highest possible perceived values for each buyer profile.
  • Focus Groups - to test the product and features for proposed and ongoing projects.  Focus groups will help provide answers to the "why" questions about buyer preferences - and will frequently help develop cost-effective alternatives.
  • Prospect and Buyer Tracking and Follow-Up Programs - to support  sales and marketing programs to maximize sales conversion and transaction closing rates.  Our software will control transactions and coordinate construction programs and options from contract through closing 
  • Sales and Marketing Plans and Programs - DKC can generate and review sales and marketing programs targeted to the buyer profiles, using competive, demographic and psychographic intelligence to insure they meet today's dynamic market conditions and current technologies - consistent with marketing budgets and pro formas 
  • Project Management, including On-Site Staffing, Sales Management and Transaction Control - DKC can support a client's existing sales and markteting group, or we can function as a fully integrated in-house sales and marketing division implementing a market-driven sales and marketing plan   

 

 

David Kipnis Consulting | 602.380.4561 | davidk@davidkipnis.com
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